Product Strategy

In 2023 I worked with a leading fintech company to reimagine their go to market activities . 

By using primary research in conjunction with key customer accounts R1oT compiled an addressable market strategy.

The strategy included product offer rationalisation, new as-a-service pricing recommendations and revised market segmentation. 

The project was concluded with a multi page written report and presentation which enabled the client to disseminate concepts internally and create an action plan for implementation.